So what exactly is American Bogan's brand story?
Remember the time Bobby Brown learned the word "prerogative" and decided to write a song about it? It's kinda like that.
This is Luna:
We met a few years ago on a non-mainstream social media site and we clicked right away. I noticed early on that she loved to use the word "bogan" frequently in conversation. Most of the time, she was making fun of someone or another. I had never hear the word used before, so I asked her, "Dude! What's a bogan?"
After she explained that bogans are some of the drunkest, trashiest, loudest, most obnoxious people on her street, it dawned on me:
The United States of America is full of bogans!
For example, just consider the part of NH we Massholes refer to as "Northern Massachusetts":
- What do you see when you drive through Manchester, NH and look around? Bogans.
- Ever drive the Hampton Beach strip at the height of summer? Bogans. Bogans, everywhere.
BuT aDriAn wHaT aBoUt 'MuRiCaN ReDnEcKs?
REDNECKS ARE AMERICAN BOGANS AND BOGANS ARE AUSTRALIAN REDNECKS.
My good friend, Pyradigm (find him on Soundcloud!), for instance, would proudly refer to himself as an American redneck. In my view, he is also a great example of an Ohio bogan. A truly lovable one at that.
The more I learned about what a bogan was, the more I thought this was the perfect opportunity to engage in some good ol' fashioned American capitalism! After all, bogans may be Australian, but no one appropriates other cultures better than Americans.
By the way, this is me:
My name is Adrian.
I have never had the greatest history with being fashionable. I mean, check out the cargo pants with socks and flip-flops.
I've been bogan fashionable for a long time.
The point is:
American Bogan™ exists because I hired someone to make a logo, altered the colors to give it that authentic 'Murican spin, registered the Americanbogan.com domain, put up a website, and then started filling it with designs I created so I could unironically revel in my perfectly bogan sense of fashion while culturally appropriating an amazing word.
(Were you expecting an inspirational brand story?)