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Dark Design and Poor User Experience

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American Bogan is a very small eCommerce website in a space with a trillion other shops vying for your attention.

I’ve chosen the platform its hosted on, over all layout, extensions, vendors, and how its marketed based on a simple premise: Don’t be an annoying cunt.

Have you been online, lately? Just about every website out there, especially ones built with WordPress, is overburdened with every digital-marketing strategy thrown into a blender and vomited all over your browser’s incredibly limited space. Especially on mobile-devices.

The worst offenders are, in my opinion, marketing pop-ups. Most websites you visit will throw the following pop-ups at you within about a minute after landing on them:

  • Newsletters
  • Timed pop-ups
  • Fade-in/out ads
  • Slide-in modals
  • Auto-play videos
  • Light-box pop-ups
  • Scroll-depth pop-ups
  • Last-chance exit-intent
  • Cookie-use notification-banners
  • Spin-wheels (or other form of gamification)
  • And so much more

Many of them use “Dark UX” elements such as confirm-shaming (external link) tactics where you’re presented a choice between “Yes” and “No” but with the “No” button using phrases like “No, I want to be an annoying cunt,” using pre-selected options for their newsletter sign ups or at check-out (GoDaddy and Hostgator are awful with this), dismiss buttons that are nearly invisible due to deliberately poor contrast or are hard to reach because the modal extends beyond the viewing window, or cookie-preferences are buried in a huge selection of pre-selected options that are tedious to turn off (one at a time, of course), etc.

The worst sites use combinations of everything described and bullet-pointed above.

All because they’re effective enough for the numbers to work in their favor, as long as they can get enough content in front of enough eyeballs through enough social media targeted ads and sponsored posts.

Yeah, enough is enough.

It’s all just marketing dick-pics and I’m beyond sick to death of it, as I am sure many of you are.

That is something I will never do with American Bogan. Right now, I have a cookie-notification banner that’s fairly unobtrusive and, currently, I do not run any social-media ads, don’t rely on pop-ups of any kind, and don’t really have a need to annoy you with a newsletter.

Should any of that change then, sure, I may make use of a website announcement-banner or collect emails for a newsletter but it’ll never become so obnoxious that it becomes an annoying feature rather than a helpful tool.

The point is that I would rather deliberately cripple my own reach and engagement rather than use tactics that appeal to the absolute lowest common marketing denominator in order to grab the lowest hanging fruit for those quick wins.

The last thing that I want is for cheap, lazy tactics to become a part of American Bogan’s “brand.”

Imagine American Bogan associated with dick-pics the same marketing tactics used by thirsty dudes?

Fuck that.

Having said that, if you like what you’re reading or if you find our products of interest in any way, please share it with your friends online. Comment below and start a conversation.

Every little bit helps!

Thank you,

-Adrian

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