What is American Bogan’s story?
Remember the time Bobby Brown learned the word “prerogative” and decided to write a song about it? It’s kinda like that.
Meet American Bogan™
Bogan and Mate
Luna is, very obviously, Australian. She introduced me to the word “bogan,” and, after having a good laugh over the idea, gave her full blessing to import the word to the United States because the USA needs some
color, colour added to its notoriously bland vocabulary. She is also a fire-poi spinner, rabid K-Pop fanatic, and one of the very few super Christians in my life.
She is also an ethot and very bloody proud of it.
American and Masshole
Yup, that’s me. I’m notorious, among other things, for wearing socks with flip-flops, even in the winter; combat boots with shorts; and t-shirts with some obnoxious slogans, all very much to the chagrin of people around me. Even though I don’t go hooning in a Ford Falcon or a Holden Commodore, you could say that I’ve been bogan fashionable for a very long time. I am also a photographer who drives a very obvious free-candy van, that I decorated with random lingerie in the back because reasons.
So anyway, the point behind American Bogan™ is simple.
The more I learned about what bogans are, the more I thought this was the perfect opportunity to engage in some good ol’ fashioned American capitalism! After all, bogans may be Australian, but no one appropriates other cultures better than Americans.
American Bogan™ exists as a brand because Luna and I wanted to introduce “bogan” to the United States so I hired someone to make a logo, altered the colors to give it that authentic ‘Murican spin, registered the Americanbogan.com domain, put up a website, found the highest quality vendors I could find and feel happy about supporting, and then started filling the store with designs I created so I could unironically revel in my perfectly bogan sense of fashion while
culturally appropriating sharing a fun word with my fellow bogans Americans.
(What, did you actually expect an inspirational brand story?)