woman holding a flag while riding a horse

Our Story

Meet American Bogan

We are two amazingly close friends with the same awful sense of humor, brought together by the Internet and creepy HNGs offering their highly optimistic tributes.

Ask us about it, sometime, if you wanna cringe…

female model wearing blackcrop top t-shirt text "my daddy is a bogan" for american bogan | americanbogan.com
man with shaved head and black short sleeve t-shirt pretending to bite a skull in a forested area for american bogan | americanbogan.com

I’m notorious, among other things, for wearing socks with flip-flops (even in the winter!), combat boots with shorts, and t-shirts with some cringe-worthy slogans all very much to the chagrin of people around me.

You could say that I’ve been bogan fashionable for a very long time.

I am also a portrait, headshot, event, and boudoir photographer who drives a very obviously non-stealth free-candy van that’s been decorated with random lingerie because reasons.

So anyway, American Bogan’s story is pretty simple.

The more I learned about what bogans are, the more I realized just how full of bogans the United States of America actually is. Being an American, I also thought this was the perfect opportunity to engage in some good ol’ fashioned capitalism. After all, bogans may be Australian, but no one appropriates other cultures better than Americans, right?

American Bogan™ exists as a brand because Luna and I wanted to introduce “bogan” to the United States for the fuck of it. I hired someone to make a logo, altered the colors to give it that authentic ‘Murican spin, registered the Americanbogan.com domain, built a website, found the highest quality vendors I could feel happy about supporting, and then started filling the store with apparel printed with designs I created so I could unironically revel in my perfectly bogan sense of fashion while culturally appropriating sharing a fun word with my fellow bogans Americans.

If Bobby Brown can be proud of learning “prerogative” then I can be proud of learning “bogan.”

Seriously, that’s it.

What, did you actually expect an inspirational story?

happy woman jumping with shopping bags