MEET AMERICAN BOGAN™

We are two amazingly close friends, with the same awful sense of humor, brought together by the Internet and creepy HNGs offering tributes.

aussie bogan woman wearing fire pattern bikini top, blue jeans, and green cap

LUNA

Aussie bogan and mate

Luna is very obviously Australian. She introduced me to the word “bogan,” and, after having a good laugh over the idea, gave her full blessing to import the word to the United States because the USA needs some colour, color added to its notoriously bland vocabulary. She is also a fire-poi spinner, rabid K-Pop fanatic, aspiring guitarist, and one of the very few super Christians in my life. She is also an ethot and very bloody proud of it.

american bogan man wearing goofy eyeglasses and party hat

ADRIAN

American bogan and Masshole

Yup, that’s me. I’m notorious, among other things, for wearing socks with flip-flops, even in the winter; combat boots with shorts; and t-shirts with some obnoxious slogans, all very much to the chagrin of people around me. You could say that I’ve been bogan fashionable for a very long time. I am also a photographer who drives a very obvious free-candy van decorated with random lingerie because reasons.

SO ANYWAY, AMERICAN BOGAN’S STORY IS PRETTY SIMPLE.

american bogan man wearing socks and flip flops posing with pickup truck

(See what I mean by an unbelievably awful sense of fashion?)

The more I learned about what bogans are, the more I realized just how full of bogans the United States of America actually is. Being an American, I also thought this was the perfect opportunity to engage in some good ol’ fashioned capitalism. After all, bogans may be Australian, but no one appropriates other cultures better than Americans, right?

American Bogan™ exists as a brand because Luna and I wanted to introduce “bogan” to the United States for the fuck of it. I hired someone to make a logo, altered the colors to give it that authentic ‘Murican spin, registered the Americanbogan.com domain, built a website, found the highest quality vendors I could feel happy about supporting, and then started filling the store with designs I created so I could unironically revel in my perfectly bogan sense of fashion while culturally appropriating sharing a fun word with my fellow bogans Americans.

If Bobby Brown can be proud of learning “prerogative” then I can be proud of learning “bogan.”

SERIOUSLY. THAT’S IT.

What, did you actually expect an inspirational brand story?..