About American Bogan

So what exactly is the story behind American Bogan™?

Remember the time Bobby Brown learned the word “prerogative” and decided to write a song about it? It’s kinda like that.

This is Luna:

We met a few years ago on a non-mainstream social media site and we clicked right away. I noticed early on that she loved to use the word “bogan” frequently in conversation. Most of the time, it was because she was making fun of someone or another. I had never hear the word used before, so I eventually I asked her, “Dude! What’s a bogan?”

After she explained that bogans are some of the drunkest, trashiest, loudest, most obnoxious people on her street, it dawned on me:

The United States of America is full of bogans!

For example, just consider the part of New Hampshire we Massholes refer to as “Northern Massachusetts”:

  1. What do you see when you drive through Manchester, NH and look around? Bogans.
  2. Ever drive the Hampton Beach strip in NH at the height of summer? Bogans. Bogans, everywhere.

And then there’s the entire State of Florida (Google Search).

What is “Florida Man,” if not the purest example of bogan in the United States of America?

BuT aDriAn wHaT aBoUt ‘MuRiCaN ReDnEcKs?

It’s pretty simple, when you think about it. Rednecks are American bogans and bogans are Australian rednecks.

Take my good friend, Brad. Although he considers himself an American redneck, and truly lovable one at that, he now also proudly calls himself an Ohio bogan.

So anyway.

The more I learned about what bogans are, the more I thought this was the perfect opportunity to engage in some good ol’ fashioned American capitalism! After all, bogans may be Australian, but no one appropriates other cultures better than Americans.

By the way, this is me:

man wearing cargo shorts and flip flops with socks (????!) leaning against a Toyota Tacoma pickup truck and holding a camera. @ americanbogan.com
I really do miss driving that truck, by the way. *sigh*

My name is Adrian Feliciano.

I have never had the greatest history with being actually fashionable. I mean, check out the cargo pants with socks and flip-flops. One could say that I’ve been bogan fashionable for a very long time.

The point is:

American Bogan™ exists as a brand because Luna and I wanted to introduce “bogan” to the United States so I hired someone to make a logo, altered the colors to give it that authentic ‘Murican spin, registered the Americanbogan.com domain, put up a website, and then started filling it with designs I created so I could unironically revel in my perfectly bogan sense of fashion while culturally appropriating an amazing word.


(What, did you expect an inspirational brand story?)