• American Bogan: Unrefined Apparel for Unrefined Tastes™

American Bogan™ Unisex Short Sleeve T-shirt

I want one!

What is the American Bogan™ Brand Story?

Remember the time Bobby Brown learned the word "prerogative" and decided to write a song all about it? It's kinda like that.

My name is Adrian. A few years ago, I was talking with my Aussie friend, Luna, when I noticed she used the word "bogan" frequently in conversation. I had no clue what bogans were, so I asked her, "Dude! What's a bogan?"

Once she explained what a bogan was, it dawned on me:

The United States of America is full of bogans!

Consider the part of NH we Massholes refer to as "Northern Massachusetts." Drive through Manchester and look around. Bogans. Ever drive the Hampton Beach strip at the height of summer? Bogans. Bogans, everywhere.

BuT aDriAn wHaT aBoUt 'MuRiCaN ReDnEcKs?

I wrote more about it elsewhere; however, I can answer it here:


Take my good friend, Brad, for example. He would proudly refer to himself as an American redneck. In my view, he is a great example of an Ohio bogan, and a truly lovable one at that.

By the way, that's me.

I have never had the greatest history with being fashionable. Check out the cargo pants with socks and flip-flops.

So anyway...

The more I learned about what a bogan was, the more I thought this was the perfect opportunity to engage in some good ol' fashioned American capitalism! After all, bogans may be Australian, but no one appropriates other cultures better than Americans.

The point is:

American Bogan™ exists because I hired someone to make a logo, altered the colors to give it that authentic 'Murican spin, registered the Americanbogan.com domain, put up a website, and then started filling it with designs I created so I could unironically revel in my perfectly bogan sense of fashion while culturally appropriating an amazing word.

That's it.

(Were you expecting an inspirational brand story?)